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    <loc>https://www.myfgarven.com/blog/journal</loc>
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    <lastmod>2024-02-19</lastmod>
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  <url>
    <loc>https://www.myfgarven.com/blog/journal/investing-in-brand-imagery</loc>
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    <priority>0.5</priority>
    <lastmod>2024-09-04</lastmod>
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      <image:title>Read - Investing in Brand Imagery: Why It Matters for Your Business - Make it stand out</image:title>
      <image:caption>Shot for Ike &amp; Fly</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/cf5c4168-0db1-4f67-a1df-25fa0c585965/220601_Sprocket.Roasters-38.jpg</image:loc>
      <image:title>Read - Investing in Brand Imagery: Why It Matters for Your Business - The Human Touch</image:title>
      <image:caption>I’ve noticed a shift towards incorporating real people into brand photography. It’s all about storytelling rooted in authenticity. Showcasing real-life interactions with your products or beautifully telling the story of your business or entrepreneurial journey will captivate and engage your audience. Gone are the days of overly staged and formal shots. Instead, opt for inviting and hopeful imagery that feels genuine and relatable.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/469b09bb-b049-43e8-ab1b-ecde2a13739e/200818_Purser.CC-41.jpg</image:loc>
      <image:title>Read - Investing in Brand Imagery: Why It Matters for Your Business - Embrace Movement</image:title>
      <image:caption>On location, it’s about more than just pretending—actually pick up that coffee cup and savour the moment. Small, intentional actions like this bring realness to your visuals. Instead of sitting still and forcing a smile, we want natural, flowing interactions. Walk around the corner, sit down, and enjoy that cup of tea without focusing on the lens. Even better, do it with someone else. These genuine interactions add fullness and energy, making your imagery feel alive and authentic.</image:caption>
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      <image:title>Read - Investing in Brand Imagery: Why It Matters for Your Business - Document Authenticity</image:title>
      <image:caption>Every image should have a purpose within your brand’s story. It’s not just about styling pretty pictures; it’s about curating a narrative where every frame is relatable and real. Your imagery should reflect the life and personality of your brand, making it clear that there’s a bigger narrative at play. Authenticity is key to creating a connection with your audience.</image:caption>
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  <url>
    <loc>https://www.myfgarven.com/blog/journal/the-power-of-love</loc>
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    <priority>0.5</priority>
    <lastmod>2024-02-19</lastmod>
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      <image:title>Read - The Power of Love in Business Relationships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.myfgarven.com/blog/journal/category/People</loc>
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  <url>
    <loc>https://www.myfgarven.com/blog/journal/category/Business</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.myfgarven.com/info</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/e03e7bef-4657-4f4e-95cf-f070a40f4bfa/221025_Maitland.Art.Gallery-17.JPG</image:loc>
      <image:title>Info - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/a5656bf8-1461-429a-a130-22735fe155ec/myf.garven_by.lee.illfied.jpg</image:loc>
      <image:title>Info - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/1616994294909-AB4OL76KJN7QSLSDKYOU/Julie+Muir+-+Photo+by+Myf+Garven</image:loc>
      <image:title>Info - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/6f70ba9b-1526-448f-814f-6de790dfe0dc/logos.png</image:loc>
      <image:title>Info - 1% for the Planet</image:title>
      <image:caption>As members, we pledge to give 1% of our revenue to approved non-profit organisations focused on the environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/6a720831-7c99-4358-a81f-1f4b375cdc80/Pay+the+Rent</image:loc>
      <image:title>Info - Pay the rent</image:title>
      <image:caption>I am committed to paying at least 1% of my income to Traditional Owners. Pay The Rent program is organised by First Nations and non-First Nations people working together, as the Pay The Rent Grassroots Collective.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/e5343922-fc8c-411b-820c-5987734098d3/Greenfleet</image:loc>
      <image:title>Info - Carbon Offset</image:title>
      <image:caption>As a CarbonCover 365 contributor, my carbon emissions are offset in one simple step by Greenfleet, a trusted Australian charity planting trees for more than 25 years.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Info - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myfgarven.com/review</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-29</lastmod>
  </url>
  <url>
    <loc>https://www.myfgarven.com/tcs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-01-14</lastmod>
  </url>
  <url>
    <loc>https://www.myfgarven.com/questionnaire</loc>
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    <priority>0.75</priority>
    <lastmod>2023-05-16</lastmod>
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  <url>
    <loc>https://www.myfgarven.com/enquire-now</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-26</lastmod>
  </url>
  <url>
    <loc>https://www.myfgarven.com/bsm</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-12</lastmod>
  </url>
  <url>
    <loc>https://www.myfgarven.com/design-questionnaire</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-18</lastmod>
  </url>
  <url>
    <loc>https://www.myfgarven.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/1547598939918-AWROAAK0MRHHUG9KXZS6/Fennel%2BCo-127.jpg</image:loc>
      <image:title>Home - Explore Photography</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/fd3f91b3-d68f-45f3-b61d-69051ca86cca/hunterxgroundedbydesigns-3261.jpg</image:loc>
      <image:title>Home - Explore Ceramics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/a5656bf8-1461-429a-a130-22735fe155ec/myf.garven_by.lee.illfied.jpg</image:loc>
      <image:title>Home - My process</image:title>
      <image:caption>My photography and ceramics is shaped by a process-led approach that values presence, collaboration, and care for people and place. I work slowly and thoughtfully, creating space for genuine connection and considered outcomes. Whether I am documenting an event, capturing a space, or guiding a workshop, the focus is always on intention, respect for materials and environments, and creating work that feels meaningful rather than rushed. Image captured by Lee Illfield</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/2d498434-3845-4316-9dd2-7a2b57d9ecb3/240911_CDAH-78.jpg</image:loc>
      <image:title>Home - People I Work With</image:title>
      <image:caption>This creative practice is for individuals, businesses, and organisations who value genuine imagery, thoughtful making, and a grounded way of working. People come to me when they are looking for photography that reflects real moments and identities, or when they want to engage with clay through mindful, process-driven studio experiences. Across both practices, the emphasis is on quality, care, and collaboration, with attention given to both the experience and the outcome. Image for Community Disability Alliance Hunter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/5bf30273-df46-4d95-9d65-c38ae0e986c2/250307_Gen.Collective-346.jpg</image:loc>
      <image:title>Home - Events &amp; Gatherings</image:title>
      <image:caption>For celebrations, community events, workshops, and shared moments. I document events and gatherings as they naturally unfold, capturing connection, atmosphere, and the small details that give each moment its meaning. This approach suits community events, creative gatherings, brand launches, workshops, and celebrations where authenticity matters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/3cb0261e-c84d-4c35-b834-a6cbb6d9b330/231114_46.Tudor.Street-27.jpg</image:loc>
      <image:title>Home - Spaces</image:title>
      <image:caption>For landscapes, outdoor environments, and place-based work. Spaces photography focuses on the relationship between land, light, and environment. This includes landscapes, outdoor settings, and open spaces captured with attention to scale, mood, and context. Ideal for projects that centre place, nature, and the wider environment.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/0e4b98db-7d71-47ed-b3fb-676c8b310e33/220218_MUD_Singleton-43.jpg</image:loc>
      <image:title>Home - Places</image:title>
      <image:caption>For interiors, architecture, and the built environment. Places photography documents interiors, architecture, and built spaces with clarity and intention. The focus is on how a space is designed, used, and experienced. This work suits architects, designers, businesses, and organisations wanting imagery that reflects both function and feeling.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/e933c1d1-10a9-4709-8d0f-e00e2d4d863f/250103_Grounded.By.Designs-4.jpg</image:loc>
      <image:title>Home - Drop-in Studio Sessions</image:title>
      <image:caption>Self-directed Find your own rhythm in self-directed clay time. Spend creative moments by yourself or with a friend, exploring clay at your pace during MOA &amp; co opening hours. Available during MOA &amp; co's open hours.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/6d5f4be6-f88d-4c6e-bb13-fe4de8f202c2/250823_Grounded.By.Designs-22.jpg</image:loc>
      <image:title>Home - Claytime Workshops</image:title>
      <image:caption>Guided workshops with Myf These sessions offer structure and encouragement to help you build new skills and create with confidence. Ideal for anyone who wants to try hand-building techniques or deepen their connection with clay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/724c8535-2516-4096-8afc-64a1847652ef/hunterxgroundedbydesigns-3077.jpg</image:loc>
      <image:title>Home - Grounded Gatherings</image:title>
      <image:caption>A relaxed, community-focused experience where you paint and decorate bisque-fired ceramics with underglazes, brushes and tools provided. These gatherings are playful, unhurried and perfect for both beginners and creative makers alike.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/253dc8b8-5e8c-47b6-ba94-8e8339515541/Purpose_Conference_2023_Elin_Bandmann-572.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Image captured by Elin Bandmann</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myfgarven.com/photographer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/1673519611246-9PR3BP9HQA53L8P670RW/purpose_conference_2022_myf_garven_photography-116.jpg</image:loc>
      <image:title>Photographer - Photographer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/5bf30273-df46-4d95-9d65-c38ae0e986c2/250307_Gen.Collective-346.jpg</image:loc>
      <image:title>Photographer - Events &amp; Gatherings</image:title>
      <image:caption>Architecture</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/3cb0261e-c84d-4c35-b834-a6cbb6d9b330/231114_46.Tudor.Street-27.jpg</image:loc>
      <image:title>Photographer - Spaces</image:title>
      <image:caption>I focuses on the relationship between land, light, and environment. This includes landscapes, outdoor settings, and open spaces captured with attention to scale, mood, and context. Ideal for projects that centre place, nature, and the wider environment. From $750 +GST 20 high-res images chosen via online gallery for digital download</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/0e4b98db-7d71-47ed-b3fb-676c8b310e33/220218_MUD_Singleton-43.jpg</image:loc>
      <image:title>Photographer - Places</image:title>
      <image:caption>I aim to capture interiors, architecture, and built spaces with clarity and intention. The focus is on how a space is designed, used, and experienced. This work suits architects, designers, businesses, and organisations wanting imagery that reflects both function and feeling. From $750 +GST 20 high-res images chosen via online gallery for digital download</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/0b63c28e-1d88-40cd-abbb-c08b02a8221f/220218_MUD_Singleton-38.jpg</image:loc>
      <image:title>Photographer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/63574e96-58b8-43c7-9a4d-b4bd0d16c96d/Purser+Corporate+Communications+-+Photo+by+Myf+Garven</image:loc>
      <image:title>Photographer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.myfgarven.com/grounded-by-designs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/1616711057110-B0Z0O9QLKEY10VV89X7E/Grounded+By+Designs+-+Branding+by+Myf+Garven</image:loc>
      <image:title>Ceramics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/1616710811829-COMA21CKXIFR1CDI8XM1/Grounded+By+Designs+-+Photo+by+Myf+Garven</image:loc>
      <image:title>Ceramics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/1616710537849-9Z2V9GT8DA8VJJE0IJZ9/Grounded+By+Designs+-+Photo+by+Myf+Garven</image:loc>
      <image:title>Ceramics</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/25188e0d-6652-4dbe-9e11-4c970d17905f/Paint+your+piece.png</image:loc>
      <image:title>Ceramics - Paint Your Piece studio session</image:title>
      <image:caption>Handmade by us, painted by you A self-directed studio session available anytime MOA &amp; co is open. Choose a handcrafted piece, decorate it in your own style using underglazes. Once you're finished, leave your piece with us to be glazed and fire.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/b74e6595-686a-41fa-8f02-8185fa132ef1/Play-with-Clay.jpg</image:loc>
      <image:title>Ceramics - Play with Clay studio session</image:title>
      <image:caption>The daily practice of working with clay A self-directed studio session available whenever MOA &amp; co is open. Play with Clay invites you to experiment, explore, and enjoy making without pressure. No firing is included. At the end, simply scrunch up your piece and return the clay to be reused, or leave it on our mini gallery for exhibition.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/558ced28e4b0c01992e978cd/6aef1296-5b0f-4815-a14b-3f85b900fd47/Coffee+%26+Claytime.jpg</image:loc>
      <image:title>Ceramics - Claytime Workshops</image:title>
      <image:caption>Guided workshops with Myf Our workshops are structured, intimate sessions that give you the space (and encouragement) to try something new. With a focus on hand-building techniques and mindful, intentional making, each workshop is designed to help you create with ease, even if you’ve never touched clay before.</image:caption>
    </image:image>
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