Before our catch-up, I’d love to hear a bit more about you and how I can best be of service.

Below is a questionnaire to gauge where you want to take things and how I can best support you in that.

Your Name:

First Name

Last Name

Email:

ABOUT THE PROJECT

Primary Goal:

What's your primary goal for this project?

If other, please write below:

ABOUT YOUR BRAND

What's your brand name

What's your tagline

This is a very short sentence to give your brand name more context.

Link to your most used URL:

This can be your website or socials.

http://

List up to 3 words that describe the vibe you'd like your brand to represent:

Tell me about your ideal client:

Having a clear picture of who your ideal client ensures you put out content that speaks to them directly. Knowing who that client is: - What they love. - What problems you can help them solve. - What they need that you already know about. - What they need but may not be aware of. - The challenges they are currently facing, are incredibly valuable.

FROM YOUR EXPERIENCE

When people interact with my brand, I want them to feel ...

When I talk to my ideal people, I want my tone of voice to be ...

When people see something from my brand they think it is ...

When thinking about my brand, I don’t want people to feel ..., ..., or ...

If my brand was a person, they would be described as ..., ..., and ...

VISUAL REFERENCES

Which brands do you envision aligning with yours, visually?

These brands are ideally outside of your industry. Please provide links, along with what you like about these brands.

Are there any textures, materials, or natural elements that represent your brand?

Are there colour palettes or visual moods you’re drawn to?

Or want to avoid?

Who would be your industry peers (competitors)?

Please provide a link to their website or social media. This will help in visualising how to make your brand stand out.

YOUR EXPECTATIONS

Where do you see your brand heading in the future?

Perhaps it's launching a side hustle, transitioning to a full-time venture, or even establishing a brand that transcends your individual efforts and sparks a movement.

Which aspect of your brand are you most excited to see once it's up and running?

Perhaps it's on a business card, social media, or a website.

Is there anything else you'd like to share, ask or that you want me to know?

And that’s it!

I look forward to catching up with you soon.

Before our catch-up, I’d love to hear a bit more about you and how I can best be of service.

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